COMM 1225 Lecture Notes - Lecture 2: Spotify, Content Analysis, Social Learning Theory

• School: Northeastern University
• Department: Communication Studies
• Course: COMM 1225
• Professor: Susan L.Mello

Document Summary

What is communication: generally speaking, it"s the relational process (2+ people/entities) of creating and interpreting messages that elicit a response. No singular de nition agreed upon in the disciples. Communication models: a pictorial means of explicating an abstract relationship, such as a communication process or theory (linear, interactive, e ects, linear . Shannon-weaver model : one-way transmission of information from source to destination: (ex. Westley-maclean model : a selects from potential x"s to communicate with b (ex. Schramm model : both parties in a conversation ful ll the same functions (decoder, Interpreter, encoder (sending the message): e ects : consequences of exposure at the individual level (3 outcomes) Exposure to communication cognitive (knowledge), a ective (emotion), behavioral. Sometimes we ask a research question (rq) instead of stating a hypothesis (asks what the tentative relationship among variables might be) No theory or previous research to guide prediction.