COMM 2303 Lecture Notes - Lecture 17: Racialization, Consumerism, Culture Jamming

• School: Northeastern University
• Department: Communication Studies
• Course: COMM 2303
• Professor: Margaret Williams

Document Summary

Lecture notes: popular culture has been previously left understudied by scholars. It can provide, however, a significant amount of information: cultural texts are sources of information about culture e. g. tv, music, film, ads, etc, there is a risk of cultural imperialism, especially regarding us popular culture. Us popular culture has spread almost everywhere around the world and has taken over local media industries: power of popular culture (cid:862)ma(cid:396)ket-d(cid:396)i(cid:448)e(cid:374) glo(cid:271)alizatio(cid:374) does(cid:374)(cid:859)t (cid:449)a(cid:374)t di(cid:448)e(cid:396)sity; (cid:395)uite the opposite. Its e(cid:374)e(cid:373)ies a(cid:396)e (cid:374)atio(cid:374)al ha(cid:271)its, lo(cid:272)al (cid:271)(cid:396)a(cid:374)ds, a(cid:374)d disti(cid:374)(cid:272)ti(cid:448)e (cid:396)egio(cid:374)al tastes(cid:863) -naomi klein in her book no. Logo (cid:862)we a(cid:396)e told that the (cid:449)o(cid:396)ld is glo(cid:271)alisi(cid:374)g. that(cid:859)s (cid:374)ot t(cid:396)ue: it is a(cid:373)e(cid:396)i(cid:272)a(cid:374)isi(cid:374)g(cid:863) -greg dyke of the bbc. Defining popular culture: high culture versus low culture. High culture is culture that is seen as traditional, exclusive, and elite e. g. the ballet or opera. Low culture is accessible to everybody, it is not exclusive, and it is affordable e. g. sports games or television shows.