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Class Notes for COMM 1225 at Northeastern University (NU)

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NUCOMM 1225Mello SusanSpring

COMM 1225 Lecture 6: Social cognitive theory

OC12005653 Page
10 Feb 2017
3
Suicide contagion and social media: the dangers of sharing genie, you"re free". Major criticism of media coverage for publicizing specific details of s
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NUCOMM 1225Mello SusanSpring

COMM 1225 Lecture Notes - Lecture 7: Msnbc, Global Warming Controversy, Dependent And Independent Variables

OC12005655 Page
14 Feb 2017
1
May not be successful much of the time in telling what to successful in telling its readers. Agenda setting a type of communication effect showing a st
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NUCOMM 1225Mello SusanSpring

COMM 1225 Lecture Notes - Lecture 1: Scientific Method, Payne Fund Studies, Harold Lasswell

OC12005654 Page
1 Feb 2017
5
Theory scientifically testable ideas that attempt to explain a relationship between concepts. Maps a tool to grasp an elusive which help focus attentio
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NUCOMM 1225Mello SusanSpring

COMM 1225 Lecture Notes - Lecture 5: Artificiality, Statistical Hypothesis Testing, Discrepancy Theory

OC12005655 Page
27 Jan 2017
3
How an issue is characterized/described can influence how it"s understood. Frames in communication can have potentially strong attitudinal effects. Con
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NUCOMM 1225Mello SusanSpring

COMM 1225 Lecture Notes - Lecture 10: Keep America Beautiful, Prostate Cancer Screening, Theory Of Reasoned Action

OC12005654 Page
28 Feb 2017
0
Theory of reasoned action (tra) people decide how to behave based on 2 criteria. The person"s beliefs/views about the behavior itself ( attitudes. Othe
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NUCOMM 1225Mello SusanSpring

COMM 1225 Lecture Notes - Lecture 10: Neuroticism, Market Segmentation, Unintended Pregnancy

OC12005655 Page
28 Feb 2017
0
Most media effects covered to date were not necessarily intentional. Modification of behavior based on attitude change effects of messages. Businesses
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NUCOMM 1225Mello SusanSpring

COMM 1225 Lecture Notes - Lecture 2: Social Learning Theory, X&Y, Jargon

OC12005655 Page
27 Jan 2017
3
Meta-analyses or studies of studies hold potential for producing generalizations about media effects. No singular definition agreed upon in the discipl
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NUCOMM 1225Mello SusanSpring

COMM 1225 Lecture Notes - Lecture 9: Counterargument, News Corporation, Payne Fund Studies

OC12005655 Page
28 Feb 2017
0
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NUCOMM 1225Mello SusanSpring

COMM 1225 Lecture Notes - Lecture 4: Summary Statistics, Sampling Error, Escadrille 103

OC12005654 Page
27 Jan 2017
3
3 requirements to establish causation: covaration, temporal precedence, nonspuriousness, covariation. When variables co-vary, they change together, the
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NUCOMM 1225Mello SusanSpring

COMM 1225 Lecture Notes - Lecture 8: Mammography, Risk-Seeking, Prospect Theory

OC12005655 Page
17 Feb 2017
1
Agenda setting media tells us what to think about (focus on which issues are. Framing media tell us how to think about it; provides a frame of referenc
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NUCOMM 1225Mello SusanSpring

COMM 1225 Lecture 3: Content Analysis

OC12005653 Page
27 Jan 2017
2
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NUCOMM 1225Susan L.MelloFall

COMM 1225 Lecture Notes - Lecture 2: Spotify, Content Analysis, Social Learning Theory

OC18216452 Page
28 Sep 2017
0
What is communication: generally speaking, it"s the relational process (2+ people/entities) of creating and interpreting messages that elicit a respons
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