COMM 1225 Lecture Notes - Lecture 2: Social Learning Theory, X&Y, Jargon
27 Jan 2017
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Document Summary
Meta-analyses or studies of studies hold potential for producing generalizations about media effects. No singular definition agreed upon in the discipline. Generally speaking, it"s the: relational process (2 or more people, of creating and interpreting messages, that elicits a response. A pictorial means of explicating an abstract relationship, such as a communication process or theory. Shannon weaver model :one way transmission of information from source to destination (bell labs) ( at one point it"s interrupted by noise source. Westley-maclean model: a selects from potential x"s to communicate with b. Schramm model: both parties in the conversation fulfill the. Effects consequences of exposure at the individual level, 3 outcomes. Cognitive (knowledge) weather report makes you want to. Affective (emotion) you watch a sad movie and it brings out. Behavioral wearing a fitbit makes you feel more conscious memories about your physical activities. Scientific process: select topic, focus question, design study, collect data, analyze data.
