Unit 6_Globalization and Culture.pdf

4 Pages

International Affairs
Course Code
INTL 1101
Ioannis Livanis

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INTL1101GlobalizationInternational Affairs Unit 6 Globalization and Culture NotesEffects of GlobalizationAre we becoming more alike or more differentMore alike theoryHomogenized popular culture Western culture industryAmericanization of the world products values consumerism individualismCultural imperialism world patterns of cultural flow mirror the system of domination in world economic and political order not confined to the West Mexico Brazil India Hong Kong Taiwan etcCritical theory think communism and women LeninCapitalism is naturally expansiveproduce and consume when a market has consumed to its maximum a new market must be found to keep producing captive markets abroad unregulated competitionA degree of cultural homogenization almost identical popular cultureEconomically dominant states are the ones who export their cultureproducts abroadFilm No LogoDisconnects between retailers and manufacturersDont necessarily buy a product because it is good quality we buy because a product has been marketed as coolBranding an ideabrands have people as stereotypes that are targeted to marketize certain ideals to certain customersDelegitimization of our most valuable ideas you buy ideas you dont perpetuate them
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