INTB 1209 Lecture Notes - Lecture 6: Determinant, Social Stratification, Ebay

59 views2 pages

Document Summary

Business success in various countries requires cross-cultural literacy. Cross-cultural literacy- understanding the culture of a country and how it affects business within that country. Failure of ebay and best buy in china was die to their inability to understand the cultural differences between china and the united states. Also, did not recognize their competition and their previous long-term establishment in. Relationship may exist between culture and the cost of doing business within a country. Different cultures are more or less supportive of capitalism, which may increase or decrease costs of production. Need to recognize the fact that culture is not static and can change. Multinational firms can be engines of cultural change and evolution. Culture- a system of values and norms that are shared among a group of people and that when taken together constitute a design for living. Values- abstract ideas about what a society believes to be good, right and desirable.

Get access

Grade+20% off
$8 USD/m$10 USD/m
Billed $96 USD annually
Grade+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
40 Verified Answers
Class+
$8 USD/m
Billed $96 USD annually
Class+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
30 Verified Answers

Related Documents