INTL 1101 Lecture Notes - Lecture 21: Sneakers, Epicenter, Postmodernism
31 Aug 2016
School
Department
Course
Professor
Document Summary
Production processes and their immediate backward and forward linakges. Often constitute the epicenter of innovative strategies that allow enterprises to capture greater shares of wealth within a chain. Gcc perspective helps us understand how marketing and consumption patterns in core areas of the world shape production patterns in peripheral and semiperipheral countries. How commodity chains are embedded in cultural trends. Shoe market in the us has grown exponentially. The trajectory of the athletic footwear commodity chain over recent times provides valuable insights into the creation of a modern consumer market. Products in this commodity chain are differentiated according to models and the particular sport for which they are purportedly designed. Production differentiation provides an important vehicle both for competition among enterprises and price satisfaction. Sports footwear market is highly segmented according to price. Price rather than appearance of functionality often constitutes the primary matrix differentiating athletic shoes as status symbols. Nike is now the most important athletic company.
