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Class Notes for Media and Screen Studies at Northeastern University

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MSCR 1220 Lecture Notes - Lecture 6: Clay Shirky, Tax Incentive, Branded Content

Media for Profit: Outline Profit oriented industries Production costs Revenue streams Reliance on advertisements Impact of advertisements Institutions will try to preserve the problem to which they are the solution Clay Sh...

Media and Screen Studies
MSCR 1220
K.C.
MSCR 1220 Lecture Notes - Lecture 5: Time Warner, Horizontal Integration, Vertical Integration

Outline Economics of mass media Consolidation Vertical integration Horizontal integration Effects of consolidation/ integration Circuit of Culture Production (and some Regulation) Med...

Media and Screen Studies
MSCR 1220
K.C.
MSCR 1220 Lecture 4: 04 The Circuit of Culture

Circuit of Culture all facets are connected to each other Production Pre-analysis of the product Development and manufacture of product Regulation Formal/Informal laws and...

Media and Screen Studies
MSCR 1220
K.C.
MSCR 1220 Lecture Notes - Lecture 1: Understanding Media, Low Culture, High Culture

01 INTRODUCTION Media & Culture *Media is constantly changing* Why Study Media? Omnipresence Constantly adapting to new technology As soon as one thing comes out, a new technology comes out Defining Med...

Media and Screen Studies
MSCR 1220
K.C.
MSCR 1220 Lecture Notes - Lecture 2: At&T, Mass Communication, Smartphone

What Media Do Function of media Inform Educate Entertain Sell Facilitate companionship Facilitate public scrutiny Mass communication shif...

Media and Screen Studies
MSCR 1220
K.C.
MSCR 1220 Lecture Notes - Lecture 3: Influence Of Mass Media, Social Forces

Sociological approaches to media Outline: Broad considerations: Role of media in our lives Social forces influencing media and our lives Socialization (values, beliefs, norms) Me...

Media and Screen Studies
MSCR 1220
K.C.
MSCR 4623 Lecture Notes - Lecture 4: Louis Althusser, Antonio Gramsci, Economic Determinism

Ideology: Althusser Social order is maintained through ideas, which means people have to accept/take on these ideas Althusser is interested in looking at: how ideology works on an every day basis (unlike Marx and Grams...

Media and Screen Studies
MSCR 4623
Craig M.Robertson
MSCR 4623 Lecture Notes - Lecture 3: Economic Determinism, Antonio Gramsci, False Consciousness

STOREY GRAMSCI, HEGEMONY Ideology is a social expression of power Ideology as Hegemony Gramsci believe that false consciousness and economic determinism dont exist > which brings into question: what allows power to be mai...

Media and Screen Studies
MSCR 4623
Craig M.Robertson
MSCR 4623 Lecture Notes - Lecture 2: Postpositivism, Determinism, False Consciousness

Ideology is a concept within critical theory (a concept for understanding culture) When discussing ideology we are focusing on collective ideasthe dominant social ideas not individual ones. These set of ideas are naturalis...

Media and Screen Studies
MSCR 4623
Craig M.Robertson
MSCR 4623 Lecture Notes - Lecture 1: Scientific Method, Human Behavior, Postpositivism

What is a Theory ? Causality: A given factor influences another Casual Relationship: A direct relationship between one event and another, which is the consequence of the first. Scientific Method: Search for the truth throu...

Media and Screen Studies
MSCR 4623
Craig M.Robertson
MSCR 1220 Lecture Notes - Lecture 2: Print Culture, Binge-Watching

MSCR 1220 Media, Culture, and Society Rise of Mass Media Rise of Mass Media: developments of major mediums 1456: Printing Press = the first mass media o Facilitating a form o...

Media and Screen Studies
MSCR 1220
Kristopher L.Cannon
MSCR 1220 Lecture Notes - Lecture 1: Netflix, Interpersonal Communication, Reality Television

MSCR 1220 Media, Culture, and Society Introduction Media & Culture What is media? Old definition of the media for news specific content is outdated it is actually plural. ...

Media and Screen Studies
MSCR 1220
Kristopher L.Cannon
MSCR 1220 Lecture Notes - Lecture 4: Influence Of Mass Media, Social Forces, Media Consumption
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Media and the Social World Sociological Approaches to Media Outline • Role of media in our lives • Social forces influencing media and our lives • Socialization (vals, beliefs, and norms) • Media infl...

Media and Screen Studies
MSCR 1220
Kristopher L.Cannon
MSCR 1220 Lecture Notes - Lecture 3: Media Consumption, Spotify, Wi-Fi
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Implications of Media Convergence Outline: Areas of Impact • Organizations o Traditional Industries ▪ Centralized control ▪ Mass production o Profit-driv...

Media and Screen Studies
MSCR 1220
Kristopher L.Cannon
MSCR 1220 Lecture Notes - Lecture 2: Prosumer, Media Consumption, Netflix
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Media Convergence Lecture “The Interview” case study • Revealed intersection between media corps, culture, politics, and tech’s importance Defining media • Inform • Educate • Entertain • Sell ...

Media and Screen Studies
MSCR 1220
Kristopher L.Cannon

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