MSCR 1220 Lecture 4: 04 The Circuit of Culture

• School: Northeastern University
• Department: Media and Screen Studies
• Course: MSCR 1220
• Professor: K.C.

Document Summary

Circuit of culture all facets are connected to each other. Formal/informal laws and structures that impact how a product is produced and consumed. Formal range of limitations of what can be produced and what can exist in the final content. Informal regulations within a specific industry or company itself. What the products do and how they should be used. How we decide how we want to use a product based on choices and stake in capabilities. Actual behavior of the ways we choose to consume. How we see characteristics impacting us, how we understand what a product can do. Ex: apple headphones identified with apple products. Ex: south park accounted for identity of product after it began (ads for 1st season were an intro, ads for 20th were we"ve been there things they"ve done and are known for- being controversial) Identity is constructed on how the consumer views the product and how it affects them.