MSCR 1220 Lecture Notes - Lecture 6: Clay Shirky, Tax Incentive, Branded Content
2 Oct 2018
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Institutions will try to preserve the problem to which they are the solution -clay shirky. Hack: 5 movies were leaked online (3 not in theaters yet) 2 million total downloads of the movies (lost profit) Cost to produce a film: annie (2014) Above the line cost (any money spent before filming starts): . 8m. Below the line cost (any money spent during the filming process): . 9m. Location expenses, costumes, equipment, + post production costs (sound design, editing, etc. ) During the holiday season it"s usually 100-130% of what it cost to make. Upstream distribution channels that occur first theater. Downstream everything after a theatrical release dvds, digital downloads, on demand, pay per view, subscription cable (hbo), network tv. Must attract a large audience and that audience will result in large ad revenue. Increased production costs (tv beginning to look more like film-- ex: got)
