MUSI 3338 Lecture 31: Marketing In Class Notes 1.22
The goal of marketing - to create a critical mass; a tipping point where the momentum of your
project becomes self-sustaining.
Things Artists Do to Gain Popularity in 2017
● Coming back from hiatus
● Guest stars on songs/album
● Smart release/rollout
● Viral music videos
● Multi-album releases
● Hit singles
● Personal scandal/intriguing backstory
● Critical acclaim
● Memorable performances
● Song memes
● Creative merch
● Death bump
● Side projects
● Creative merch
● Memorable
Find your audience to identify your marketing
● Research your consumer
○ What are their goals and aspirations?
○ What are their problems?
○ What media do they rely on for answers to their problems?
○ How can you reach them?
● The best way to identify your audience is to talk to people. Read what they read. Listen
to what they listen to. Find out what shows they go to.
● Reach your niche by speaking their language.
● Consider creating “buyer persona”
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