MUSI 3338 Lecture 31: Marketing In Class Notes 1.22

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The goal of marketing - to create a critical mass; a tipping point where the momentum of your
project becomes self-sustaining.
Things Artists Do to Gain Popularity in 2017
Coming back from hiatus
Guest stars on songs/album
Smart release/rollout
Viral music videos
Multi-album releases
Hit singles
Personal scandal/intriguing backstory
Critical acclaim
Memorable performances
Song memes
Creative merch
Death bump
Side projects
Creative merch
Memorable
Find your audience to identify your marketing
Research your consumer
What are their goals and aspirations?
What are their problems?
What media do they rely on for answers to their problems?
How can you reach them?
The best way to identify your audience is to talk to people. Read what they read. Listen
to what they listen to. Find out what shows they go to.
Reach your niche by speaking their language.
Consider creating “buyer persona”
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