SOCL 1295 Lecture Notes - Lecture 7: Marlboro Man, Manual Labour, Smoking Cessation

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*quiz study guide will be passed out today. **friday: bring a news article related to d&s to the quiz for an extra participation point! Adult smokers have decreased steadily since 1965 (started at 45%, now at. Student smokers peaked in late 90s, now decreasing (started at. 29% of people below poverty level smoke, 18% at or above poverty level. Smoking can be conceived of as a male activity (22% compared to 17%) In no country are there more female smokers, but the gap is closing. Who is the marlboro woman: ivory tips protect the lips , upper class, white, sexy, stay at home wife, glamorous, well groomed. Tobacco companies start targeting women because they are embracing smoking. Presented smoking as a way for women to practice feminism and celebrate their freedom (hence torches of freedom") Cigarette manufacturers cannily connected smoking with women"s right to vote, which happened at the same time.

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