MCC-UE 1 Lecture Notes - Lecture 1: Claude Shannon, Eye Contact
16 Sep 2016
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Criteria for media (all three is connected) Who: messages (depend both on sender and receiver, means (consistent / always present / platform, agents (sender and receiver, content, channel, creature. Agents-market research / audience: snapchat message-image / text / video. Agents-audience (sense of intimacy: newspaper means change since situation change. Marshall mcluhan-set the tone of media study: media is the message, people think only the content matter, the way you see structure the way you see the world. Claude shannon: what is said is secondary to the means of communication itself. Bugs with these ideas: assume the message, the senders and receivers have the same experience. It is the people- agents / creatures make media: there is no communication without a medium, media can be anything used to communication. Medium is what we made into one: fire signal, rock trail, body language: eye contact / tone / gesture, clothing.
