MCC-UE 1517 Lecture Notes - Lecture 1: Creative Director, Media Planning, Jamie Dwyer
2 Nov 2017
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Marketing definition: the process of planning & executing the conception, pricing, promotion, & distribution of ideas, goods, and services to create exchanges that satisfy individuals and services. People have a tendency to go for brand names they are familiar with (less risk involved) Promotion: build awareness that the product exists. Apple realized that people wanted personal computers and no one has been able to catch up with apple ever since. What can we say about this product that sets it apart from the rest of the competitors? . What can i do to plant in the target audience"s mind that our product is more desirable without their actually being something to set it apart? . Most just make up claims of superiority. Don"t make outrageous claims with zero basis so that competitors can come in disprove your claims. Potential to be forced a cease and desist. Based on what your target audience is. Age, education, income, gender, location, race, etc.
