MCC-UE 1010 Lecture Notes - Lecture 15: The Negro Family: The Case For National Action, Norman Lear, Generation Gap
30 Mar 2017
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Document Summary
The reason for blacks being more likely to be poor isn"t due to structural racism but because the fathers are absent and leave the family. Jj was the most popular character (a pop culture phenomenon) He was also the most stereotypical black character. Not the typical light situations seen in most sitcoms. Produced by mtm (mary tyler moore and husband"s independent production company) Not as politically charged or progressive as norman lear programs. Appeals to both the quality audience (educated, working professionals) and mass audience. Nbc is still focused on making meat and potatoes programming. Fcc requires affiliates have at least one hour of prime-time programming for non-network programming. Goal was to have programming that served the local communities - local programming. Content only suitable for family viewing from 7-9. Prohibited network investments or profits from syndication past the first run.
