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Class Notes for MKTG-UB 1 at New York University (NYU)

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NYUMKTG-UB 1AllFall

MKTG-UB 1 Lecture Notes - Independent Film, Release Print

OC3652752 Page
5 Dec 2014
17
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NYUMKTG-UB 1Bonezzi AndreaSpring

MKTG-UB 1 Lecture Notes - Lecture 8: Value Proposition, Marketing Mix

OC9623993 Page
11 May 2016
10
Goal of marketing tactics: to identify best marketing mix. Companies communicate their value propositions through the marketing mix. Products are bundl
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NYUMKTG-UB 1Bonezzi AndreaSpring

MKTG-UB 1 Lecture Notes - Lecture 10: Merchandising, Specific Performance, Sales Promotion

OC9623993 Page
11 May 2016
5
Sales promotion = incentives aimed to enhance the value of an offering by either providing additional benefits or reducing its cost. Main goal of sp: s
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NYUMKTG-UB 1AllFall

MKTG-UB 1 Lecture Notes - Satellite Radio, Live365, Rush Hour

OC3652752 Page
4 Dec 2014
8
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NYUMKTG-UB 1Bonezzi AndreaSpring

MKTG-UB 1 Lecture Notes - Lecture 12: Predictive Analytics, Tactical Media, Neustar

OC9623992 Page
11 May 2016
10
Mission kept constant as company grew- give people the power to share and make the world more open and connected. Values: be open (feedback is a gift),
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NYUMKTG-UB 1Bonezzi AndreaSpring

MKTG-UB 1 Lecture Notes - Lecture 9: Pharmaceutical Industry

OC9623992 Page
11 May 2016
5
Intermediaries between manufacturers and consumers can be wholly owned or third party channels. Using third party channels introduces potential conflic
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NYUMKTG-UB 1AllFall

MKTG-UB 1 Lecture Notes - Sales Operations, Neuromarketing, Data Mining

OC3652752 Page
4 Dec 2014
27
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NYUMKTG-UB 1AllFall

MKTG-UB 1 Lecture Notes - Monopolistic Competition, Demand Curve, Oligopoly

OC3652754 Page
4 Dec 2014
18
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NYUMKTG-UB 1AllFall

MKTG-UB 1 Lecture Notes - Category Management, Warehouse Club, Walmart

OC3652755 Page
2 Dec 2014
10
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NYUMKTG-UB 1Eric GreenleafFall

MKTG-UB 1 Lecture Notes - Lecture 3: Marketing Ethics, Market Segmentation, Marketing Mix

OC11243032 Page
9 Nov 2016
4
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NYUMKTG-UB 1AllFall

MKTG-UB 1 Lecture Notes - Mass Customization, Psychographic, Marketing Mix

OC3652752 Page
4 Dec 2014
18
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NYUMKTG-UB 1AllFall

MKTG-UB 1 Lecture Notes - Broadcast Network

OC3652752 Page
1 Dec 2014
15
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