MKTG-UB 20 Lecture 2: The Development & Packaging Process

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Without it, you"re a peon. - robert evans (producer of the godfather, love story) I direct to protect the writing & produce to retain total business & creative control - mel brooks. Strategies for selling spec scripts - auctions. If project is option by studio, story analyst often involved. Actors attached to material may control the material. Shooting in different locations - tax incentives. The ideal low-budget movie is set in the present, with few sets, lots of interiors, only a couple speaking actors (none of them known), no major optional effects, no horses to feed. It"s no wonder so many beginning movie-makers set a bunch of not-yet-in-the guild teenagers loose in an old house and have some guy in a hockey mask go around and skewer them. Getting the most play out of any expensive set-pieces. Noting saves money as effectively as the experience of seasoned line producers, unit production managers, & creative producers who:

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