MKTG-UB 20 Lecture 5: Film Marketing
8 Mar 2017
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Document Summary
Soft money ( incentives ) - olffi (database on public funding for film & tv), film. Production capital (helps you target the best tax incentive jurisdictions for production) Production loans - banks - must be collateralized. Producer agrees to make & deliver picture to distributor, distributor pays off loan. Negatives: takes time, fees can be expensive, bond company in favor of bank/distributor. Gap: last in/first out; secured by foreign sales; return on interest 8-10% Mezzanine: sits behind gap financing; secured against revenue stream; roi 12- Private equity: first in, last out, estimated roi 20-30% Major tie-in, upon signature eg. dove campaign for real beauty - also in-kind donations of goods. Every film release is a new product launch. None of the above guarantee success - and the promotional window is short. A lot of money is at stake. First step is finding the primary audience. Over 25, male or female period dramas.
