MKTG-UB 20 Lecture Notes - Lecture 6: Film Distributor, Blowup
23 Mar 2017
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Document Summary
Look to release movies that cultivate conversation. Distribution firms w/out production arms or international arms get involved during the package stage or buy during film festivals. Who showed up (demographic of the audience) Want word of mouth; playability; something that will spread virally through people recommending it. Compared against the norms of all movies released. Create one creative look and stick to it (usually) Outlines the media plan & media buy. Increase in spending correlates w/increase in release & expansion (more theatres) Look at where did past similar films went. W/the last word in the second & third week went to florida & arizona (where the old people are) W/captain fantastick went to places like portland & seattle. Main takeaway: getting the word out for a film. Used as a sort of press junket. Gets a lot of regional & national media outlets together.
