MKTG-UB 47 Lecture 1: 1
31 May 2017
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Document Summary
Government regulations ie. china has strict rules and regulations (movie quota) Income (a) gnp gross national product (per capita) ie. in china, gnp lower because of huge population (b) disposable income. Location of income want countries with higher income concentration: na, china, india, europe, Population higher population = larger market = more likely to purchase a product. Trade pattern pre globalisation: movies exported from west to developing country, industrialised countries export nished goods post globalisation: developing countries working together (trade within themselves), export to industrialised countries. Income distribution patterns middle class tends to spend more than others (like to signal their wealth) Tari s tax imposed on imported products (a) protective tari protect local industries, encourage people to purchase local products minimise cost advantage of producing outside of the us (b) revenue tari earning money through imports. Quota limits on import of certain product categories prevent foreign content to takeover local market i. e. foreign movies in china.
