MULT-UB 5 Lecture Notes - Lecture 2: Variable Cost
Document Summary
Today: competitive landscape, michael porter, revenue models. Linkable?: financials market cap, p/e (ttm), eps (ttm) Market share share price * # shares outstanding. P/e = share price / earnings per share. Eps = earnings / # shares outstanding. Ttm trailing twelve months: compare with competitors, biggest rev != biggest p/e, high p/e positive outlook, stock chart if irregular, why, interbrand measure value of brand look up. Michael porter: porter"s five forces, before. Head to head rivalry to the best (eg bed wars westin st. Compete to provide unique value (eg walmart + target) Buywer pwr dod only buyer of missiles; consortium (hospitals) Competitive rivalry in perishables high (price constant sales), good for buyers. Buyer power, eg: number and size of firms industry size and trends fixed v variable cost bases product/service ranges differentiation, strategy buyer choice buyers size/number change cost/frequency product/service importance volumes, jit scheduling.