PSYCH-UA 25 Lecture Notes - Lecture 6: Air Freshener, Reinforcement, Systematic Desensitization

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Conditioning, principles, caveats and other types of learning. Repeated exposure to stimulus- response becomes weakened or habituated. Ex: somebody"s annoying habits, something strengthened uncomfy in your clothes. Classical conditioning terms: (also used in advertising) Stimulus that elicits unconditioned response acts as the reinforcer. Response elicited without prior training by us. Stimulus comes to elicit a new response by virtue of pairing with the us. Response elicited by the previously neutral stimulus (cs)as a result of cs pairing with us. Acquisition: cs is paired with ur to produce cr. Temporal contiguity of cs and us, best if us onset follows cs. Response probability, how often does a cr occur. Response latency, when does it occur after cs presentation. Cs is presented alone and eventually it no longer elicits the cr. After extinction, a period of time elapses and the cr reappears. When a cs that has acquired cr comes to act as a us.

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