PSY 100 Lecture 7: Chapter 7

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Mental activities that occur in the brain when processing, organizing, understanding, or communicating information to others. Representations that stand in for objects or events and have a picture like quality. Ideas that represent a class of category of objects, events or activities. Formal- most efficient way for us to process info, well defined, clearly defined rules for membership. Natural (fuzzy)- concepts that people form that don"t have strict rules but are the results of experience. Concepts that closely match the defining characteristic of the concept. Occurs when a goal must be reached by thinking and behaving in certain ways. Trial and error- mechanical solutions, trying one solution after another until finding the one that works. Algorithms- step by step set of rules that will always lead to a correct solution to a problem. Heuristics- rule of thumb for problem solving, educated guess, doesn"t guarantee a correct answer.

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