ANIMSCI 2367 Lecture Notes - Lecture 5: Carnism, Red Meat, Cognitive Dissonance

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Predation is most common form of relationship we have with animals. Do humans parasitically benefit from milk produced by cows or eggs produced by laying hens. The animals we choose to eat are fairly pretty well. We have eaten meat for millennia and our meat consumption predates civilization. Average american consume ~120 kg of meat annually. Refers to dominant paradigm in modern culture supporting the choice to consume meat. Refers to practice of abstaining from the consumption of meat ( red meat, poultry, seafood etc) Shakespearean theory: to be or not to be. Digestive tracts is not obligate carnivores or herbivore. We can get adequate nutrition from consuming either animal or plant product. We care for animals and we choose to eat them. Cognitive dissonance~ uncomfortable feeling as conflicting values may cause psychological tension or dissonance. Theory of planned behavior~ behaviors driven by intention, intentions driven by subjective norms.

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