Class Notes (838,990)
United States (325,702)
COMM 1100 (71)
All (32)
Lecture

Methods Notes

4 Pages
57 Views
Unlock Document

Department
Communication
Course
COMM 1100
Professor
All Professors
Semester
Fall

Description
Exam question of the day: hindsight bias  Senses and experiences o Must see something to believe it o Example: the earth is flat o Can’t rely on senses  Don’t see something you’re not looking for  Azulejos, awareness test, dragon’s head  Scientific method o The daily show o Galileo o Chicken soup: ancient cold remedy  Greek treatise to treat various respiratory issues  Jewish penicillin o Hypothesis  Based on facts, maybe not true, but educated o Design experiment o Conduct experiment and collect data o Confront hypothesis, stats o Communicate results  Goals of Science  What is a theory? o Not a guess, well supported explanation for explanation of observations  Theoretical stimulus and response o Operational definition  Make something you can’t see, something you can  How you define theoretical concept  Can measure it in some way  Self control example • Fast for 8 hours • Don’t eat the cookies/radishes  Independent and Dependent variables o Independent- the researcher controls; independent of the participant’s control; variable because it has at least 2 levels or groups  Ie: video game o Dependent- the effect  Prof. Albert Badura o Bobo dolls o What effect do aggressive role models have on people? o Showed that kids were more aggressive and imitated the model  What makes a theory good? o Falsifiable- can be tested and rejected  Scientists can never prove that something is true; they can prove that something is false  The more test a theory survives, the more likely it is true (likely never 100%) o Predictive accuracy- it can reliably predict behavior  You think you know someone o Internal consistency- there are no logical inconsistencies among the constructs o Economy-  Explain with simplest terms o Fertility- spawns other research  Theory and Hypothesis o Difference?  Theories are general, hypotheses are specific  Hypotheses derived from theories  Multiple hypotheses can be derived from a theory  Randomization o Random assignment: random is each person has an equal chance of being in each group  Decide group by flipping a coin/ roll die o Random select
More Less

Related notes for COMM 1100

Log In


OR

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


OR

By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.


Submit