COMM 2367H Lecture Notes - Lecture 12: Educational Entertainment
16 Feb 2017
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Entertaining education (edutainment)- when educational messages are disguised within entertainment. Entertainment writers work with different groups to incorporate pro-social messages into their storylines responsibly (cid:862)ho(cid:449) do i do this (cid:449)ithout (cid:271)reaki(cid:374)g stor(cid:455)li(cid:374)e or (cid:272)hara(cid:272)ters(cid:863) When we are transported into the story we completely lose ourselves and what is going on around us. We take on the character we identify with and assume their goals, actions, and role in the story. If one finds themselves identifying with a character in a show, are they more likely to be easily persuaded with possible concepts that the show could provide. We take o(cid:374) a (cid:272)hara(cid:272)ter (cid:373)e(cid:374)tall(cid:455) a(cid:374)d (cid:862)help(cid:863) the(cid:373) through their problems. Television/movie/video game characters model behaviors and we learn from their outcomes. The cognitive sub process motivation is the most important here. We are motivated by what we expect the outcome to be and how likely/able the characters are to experience the expected outcome.
