COMM 3440 Lecture Notes - Lecture 3: Homeostasis, The Colbert Report, Social Comparison Theory
17 Dec 2019
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We select media to end negative moods and to enhance positive moods. Extreme under-stimulation (boredom) = choose something exciting. We do not consciously know why we select media content. H1: bored subjects will choose stimulating content. Absorbing, involving content (unrelated to subjects" stress) Results: bored subjects watched more exciting tv than stressed subjects. Stressed subjects watched more relaxing tv than bored subjects. Yet, stressed subjects still watched a lot of exciting tv. H1: subjects in a bad mood will choose comedy more than other content. Method: bad mood condition (negative feedback) Women"s comedy preferences across the menstrual cycle. Given a list of tv shows and indicated what they would want to see that"s light. Elderly will select positive portrayals of elderly on tv. Elderly will be in a better mood after viewing positive portrayals of. When we"re feeling bad about ourselves, we make downward. These make us feel better about ourselves.
