COMM 3440 Lecture Notes - Lecture 4: Entertainment Software Association
17 Dec 2019
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Document Summary
71-75% of violent scenes do not have punishment of perpetrator. 51-58% of violent incidents show no pain or harm. Behavior intended to harm or manipulate relationships or social standing. Viewing of violent media content helps to purge violent impulses. Exposure to violent media should reduce aggression. Almost all evidence is inconsistent with this theory. Highly publicized crimes lead to short-term increase in violent crimes. # of homicides in erase on 3rd day after major boxing matches. Focus on imitation of models ( modeling or social learning ) A more recent approach: priming & media violence. Human memory is network of inter-related thoughts. Tv primes aggressive thoughts making them more accessible. Interpretation of social world depends on what is recalled from memory. Undergrads viewed either violent or nonviolent video clips. All subjects given a list of words. Exposure to media violence reduces our mental responsiveness to real. Desensitization produces more callousness and aggression depictions of violence.
