COMM 3668 Lecture Notes - Lecture 5: Kerner Commission, Vlachs, Implicit-Association Test
1 Nov 2016
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Theories: spiral of silence: (noelle-neumann; andrew hayes osu!) More likely they perceive their views to be in the minority the more likely they are to hold their opinions to themselves. Do not actually change their views on various ethnic groups. Just does not vocalize them when they think their opinions will not be viewed favorably: caveats: Not certain if it has been tested on race. Not certain if it has been examined through the lens of ethnic identity (the degree to which someone views group membership as important) Modern racists: spiral of silence effects and tests. Willingness to self-censor (wtsc): the term describing when people stay silent (cid:271)e(cid:272)ause the per(cid:272)eive their opi(cid:374)io(cid:374) to (cid:271)e i(cid:374) the (cid:373)i(cid:374)ority (cid:894)(cid:862)go alo(cid:374)g to get alo(cid:374)g(cid:863)(cid:895) Iat: implicit association test: measure the speed and ease in which you can connect positive images with black versus white faces/stimuli, over(cid:272)o(cid:373)es people"s a(cid:271)ility to gauge their e(cid:374)viro(cid:374)(cid:373)e(cid:374)t; measures true attitude (in theory)
