CSFRST 2373 Lecture 8: Ch.5 Research
7 Feb 2017
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Research: merchandising strategies, seasonal lines, 4-6 seasons per year, develop groups to ship every 4-6 weeks, this merchandising strategy places new merchandise in store frequently, fast fashion- develops new merchandise continually, ex. Carryovers: styles that repeat from season to season, all take into consideration, target customer, market research, fashion trends, color trends, fabric trends, retailer needs. Product research: provides information about preferred product and preferred characteristics, tools include, surveying a potential customer verbally, sending a questionnaire, offer a free trial product in exchange for feedback, using social media, like facebook or instagram. Market analysis: long range v short range forecasting, forecasting sources, the apparel strategies, npd group, kurt salmon associates, cotton incorporated lifestyle trend magazine. Eddie bauer"s target customer: 42-46 years old, college educated, average income of k, young families, empty nesters, active but casual lifestyle. Identify market trends related to the target customer. A: develop the initial direction for the line, develop style sketches and color concepts.
