CSFRST 2374 Lecture Notes - Lecture 9: Our Dancing Daughters, Noël Coward, Josephine Baker

• School: Ohio State University
• Department: Consumer Sci: Fashion & Retail
• Course: CSFRST 2374
• Professor: Wendy Goldstein

Document Summary

All women worked at factories, as nurses, and replaced men"s place for wartime. Visible changes in acceptable dress for women that paralleled changes in the social roles of women. Women did not smoke before this, and smoking/make ups/drinking were not acceptable, Increased purchasing power -the dark side of the prosperity. Automobile = quick spread, increase communication of fashion, fashion show in flight. Movies, silent films, part of everyday life, urban taste, Joan crawford -the quintessential flapper, our dancing daughters. Leg & shoulder exposure, deep plunge, marcel wave, eye lines (costume) Dandy, influential, often in formal wear in 1920"s bowtie, =american citizen that found more interest in paris. Sportswear a retail category in ds - growing category. Bathing suit - all wool (sometimes silk 1923) Picked any culture from the past and modernize. As photography develops, photos becomes a key factor of fashion communication (newspapers, magazine)