ECON 2001.01 Lecture 1: Principles of Microeconomics Lecture 1

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Economics is the study of how best to allocate scarce resources among competing uses. Scarcity is the lack of enough resources to satisfy all the desires of the individual. The united states is a market economy which means that the market determines what businesses choose to produce. Core questions: what to produce, how to produce it, for whom to produce. When it comes to determining how to produce products, the two main considerations are method and efficiency. Lastly the question of for whom to produced is answered through considering the rewards to the factors of production and the income and wealth distribution of the targeted market. Individual"s resources are time and money while society"s resources are the factors of production such as labor and technology. Hourly wage or salary does not matter. The assembling of resources to produce new or improved products and technologies. Strategic business decision maker, innovator, and risk taker. Study of individual exchanges and minute level firms.

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