ECON 2001.01 Lecture Notes - Lecture 11: Monopolistic Competition, Jessica Simpson, Product Differentiation

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ECON 2001.01 Full Course Notes
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ECON 2001.01 Full Course Notes
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Monopolistic competition: large number of sellers, differentiated products that ave lots of advertising, easy entry/exit. More competitive than they are monopolies. have like 20-70 firms, not like thousands. Small market shares: each firm small percent of total market and limited control over price. no collision: beucase large number of firms, no collisions between groups of firms trying to restrict output or set prices. Independent action: each firm does its own thing. Do what they want without considering the possible reactions of rivals. Product differentiation: firms product is distinguished from competing products by its design, services quality, location, and others, just don"t distinguish by price. You sell it by saying how cool the features are not by its price. They have different storage capacity, speed, and included software. Because closer to customers and more convenient for them to get to. Like aspirin is basically all the same, but some people may think bayer is superior and worth the higher price.

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