WGSST 2230 Lecture 4: Week 4 - Ads, Sexism
22 Sep 2016
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The power of ads and what they tell us. Companies spent billion on ads in 2013 i. ii. Top 6 are us, japan, china, germany, uk, brazil. 49. 9% and 38. 4% of men and women believe info from television. Largest in us are at&t, verizon, geico, state farm, direct tv. The more you see the product, the more trustworthy you find it. Facebook, twitter, social media is fastest growing ad market. 78% of consumers admit social media influenced a purchase. Americans in cities see an average of 3,000-5,000 ads a day i. i. 75% of women are primary shoppers for household. Women are more likely to research and shop online. Women: b. c. d. e. a. b. c. d. e. a. b. a. b. a. b. c. d. e. f. g. h. i. a. i. ii. iii. iv. v. vi. vii. Woman"s place is in the home - always shown cleaning and cooking.
