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Lecture 8

WGSST 2230 Lecture Notes - Lecture 8: Justin Bieber, Al Jolson, Jacob Turner


Department
Women's, Gender&Sexuality Sts
Course Code
WGSST 2230
Professor
Denise Delgado
Lecture
8

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A short film or performance that accompanies a complete piece of music
a.
Primarily used to market the music of an artist or artists
b.
Music was put to pictures as early as the 1800s
c.
Musicians performed in motion pictures to bolster their career
-
i.
The first full
-
length film with sound, The Jazz Singer (1927), featured Al Jolson, a popular singer at the
time
ii.
Its current form can be traced to the 1920s with the invention of talking pictures
d.
http://www.youtube.com/watch?v=JpVCqXRlXx4#t=64
i.
Bessie Smith's 1929 "St. Louis Blues" is one of the earliest music videos
e.
The use of music videos in the promotion of albums became popularized in the 1980s
f.
MTV launched in 1981 with the Buggles' "Video Killed the Radio Star"
g.
Some History on Music Videos
I.
Nearly all music sold (approx. 88%) come from four record labels
-
Warner, Sony, Universal, EMI
a.
Popular artists like Justin Bieber have over 3 billion views of their music videos on YouTube
b.
Michael Jackson and Janet Jackson's 1995 "Scream" video cost 7 million dollars, making it the most
expensive music video ever produced
i.
Britney Spears' 2013 "Work Bitch" comes in at second at 6.5 million
ii.
It's an incredibly powerful and lucrative industry
c.
A 1995 study by Johnson et al. found that exposure to violent music videos made men more likely to accept
violence against women
d.
Calfin, Bandura, and Gow found that exposure to sexist representations of women in music videos lead
women to overvalue their physical appearance, engage in more sexual behavior, and prioritize male desires
e.
Gan found that white men and women who view rap videos had a decreased opinion of Black women.
f.
A study of music videos done in 2011 by Jacob Turner found that sex acts appear in 58.5% of music videos
g.
Why Do We Care
II.
Leads those outside group to dismiss, ignore the existence of, or regard harshly
i.
Leads those inside group to believe that their options are limited, that they can't/won't have anything
ii.
Symbolic annihilation
-
when the representation of a marginalized group is absent, made unimportant, or
shown in particularly negative light. Typically used to discuss queer people, people of color, and women.
a.
Things to Think About
III.
Lecture
Week 8
-
Music Videos
Monday, October 10, 2016
14:33
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