VICO 1000 Lecture Notes - Lecture 3: Pathos, Edward Bernays, Applied Psychology

• School: Ohio University
• Department: Visual Communication
• Course: VICO 1000
• Professor: Professor Eiler

Document Summary

Persuasion is factual and it tries to change your mind using these facts. Propaganda is only geared towards making you believe what one group believes. Propaganda used to be considered a neutral term but, is now loaded with a bad connotation. Citing a source from an article or interview. Using factual information that anyone can see such as statistics. Using images and ideas that get your emotions worked up such as those starving children commercials that display starving kids with sad background music. Truth in advertising is truth about the specific item they want to advertise not all the surrounding things with the item. Journalism is more for information but, it can sometimes become propaganda if you use it the wrong way. Specific news print and magazines are biased towards certain views due to the creator. This doesn"t mean it can"t be factual, it just means you have to read it more critically.