VICO 1000 Lecture Notes - Lecture 1: Visual Language, Aldous Huxley
25 Aug 2016
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It"s better to turn in blank sheet with a heading rather than not having it at all! It"s visuals and audio working together to make an advertisement appealing. In this case, it"s the coca cola ad by wienden and kennedy. An active, curious mind remembers and uses visual messages in thoughtful and innovative ways, (lester, 5). All verbal or visual messages have a symbolic and literal meaning and the more you look at an image or hear the message, the more you learn about it. The three stages of clear vision, when it comes to any message, are sensing, selecting, and perceiving according to aldous huxley(author of brave. Aldous came up with a formula that helped him get past his own seeing impairment: sensing + selecting + perceiving = seeing. Sensing is just how well your eyes can see. C. 2. a) you use your brain to sense, not your mind.
