ENGL 3323 Lecture 5: Document Design

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Document Design
Five principles of design you will use these with any document you ever create.
o Balance
Most prominent feature
Design features should offset each other. An image on the left side of the document
could be offset by words on the right side.
Try and spread out information, you don’t want all of the information scrunched up
on only half of the page.
Basic guidelines weighting a page or screen:
Items on the right side of the page weigh more than items on the left
Items on the top side of the page weigh more than items on the bottom
Big items weight more than small items
Pictures weigh more than written text
Graphics weigh more than written text
Colored items weigh more than black and white items
Items with borders around them weigh more than items without borders
Irregular shapes weigh more than regular shapes
Items in motion weigh more than statistic items
o Alignment
Align items on a page either vertically or horizontally
What is the purpose of aligning vertically?
What is the purpose of aligning horizontally?
Takes advantage of readers’ natural tendency to search out visual relationships
between items on a page.
Create levels in a text
Aligned to the left that’s how we ready
Centering should, usually, only be used for titles
o Grouping
Items near each other seen as one unit
Allows you to break up the information into scannable blocks. This makes it easier
for the reader to find what they need to know.
Headers:
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