MKTG 3213 Lecture Notes - Lecture 2: Customer Experience
Document Summary
Relationship marketing: build a strong relationship with customers for strong feedback. (easy to understand, hard to do) Post-it notes were an accident but massive success. They noticed that felt tip highlighters were also very popular for taking notes. 3m noticed separate markets for it"s new pen. They created different price, promotion, and placement strategies to suit both markets. At first was just focused on availability because of scarcity. Production era, sales era, marketing concept era, and (present day) customer relationship era.
