SC 4013 Lecture Notes - Lecture 1: Internal Communications, Hulu, Panera Bread
18 Aug 2016
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In front of the right person: at the right time, with the right allocation of budget. Cant dump all of your money on internet o. To elicit the desired response from the receiver. Ex. ) you want someone to join your cause and buy your product: awareness campaigns. Media is a delivery system, to deliver content to viewers o o. Look at ratings based on content viewers, not the adds themselves. Bachelor in paradise: this show had x amount of viewers: run an add and base the add off of the x amount of viewers. Can deliver to broadcast or narrowcast: narrowcast = internet, google, phone, getting down to specific group of people that like something- down to lifestyles, soccer mom, car enthusiast. Media can reach both narrow and broad audiences, but not with paying for it. Medium and vehicles exist in media: media medium: tv, radio, media vehicle = tv show within the tv, radio channel within the radio.
