COM 114 Lecture Notes - Lecture 8: Uncertainty Principle, Payne Fund Studies, Jedi Mind Tricks
5 Jul 2016
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Basically, you can change something by staring at it. Descriptive empirical research: surveys: the solicitation of specific information from specific people about a specific phenomenon. Questionnaire survey going out and asking people questions. Can be yes/no or strongly agree-strongly disagree (1-5) Interview survey after giving someone questions to answer, you ask them to elaborate on why they chose their answers. Descriptive empirical research: experiment experimental research still always falls under the influence of effect and random chance: manipulation of variable in controlled situations, form a question. It cannot be broad make it specific: form a hypothesis that answers the question, test the hypothesis by making different groups in which only the relevant variables are affected. Steps in a research project: select a problem, review existing theory, state hypothesis, determine appropriate method and design, data collection, analysis and interpretation, presentation, replication. Theories of media effects passive audience: magic bullet or hypodermic approach.
