COM 200 Lecture Notes - Lecture 1: Hazing, Naturopathy
Document Summary
Small number of people speaking directly with each other. Between speaker and large audience of unknown people, usually not in the presence of the speaker, or part of a large crowd. Encoding: process of creating, organizing, producing the message. Feedback: audience response (not only verbal, looks, reactions, etc. ) Channel: medium through which the speaker sends the message. Shared meaning: mutual understanding of message between speaker and audience. Context: anything that influences the speaker, (surroundings/setting, equipment, audience, occasion) thus the speech. Understand & appeal to audience interests, attitudes, values. Present it in an organized, easy-to-follow, believable, interesting manner. Health alternative medicine naturopathy fraud. Gauge how much the audience already knows about the topic. Figure out how much the audience knows about your topic. Purpose is not to convince or argument! Goes beyond informing (trying to convince, or to think in different ways) Cause some degree of change in audience attitudes, beliefs, or specific behaviors.
