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MCA 180 (4)

Class Notes for MCA 180 at Pace University

Introduction To Public Relations

MCA 180 Lecture Notes - Lecture 4: Corporate Social Responsibility, Sustainable Energy, Cultural Relativism
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Ethics and Morality  Ethics is doing the right thing o Following a specific set of rules o Putting values into action  Morality is doing the right thing when no one is watching ...

Media And Communication Arts
MCA 180
Zeke
MCA 180 Lecture Notes - Lecture 3: Dependency Theory
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Working in Public Relations I. Examples a. Political PR a.i. The process by which an organization or individual actor engages in purposeful communication ...

Media And Communication Arts
MCA 180
Zeke
MCA 180 Lecture Notes - Lecture 2: Edward Bernays, Plaintalk, Dominate
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9/19/2016 History and Current Challenges I. Ancient Beginning a. Sumeria, Babylonia, Persia – leaders used poems to promote battles and politics b. Julius Caesar – reports, news and st...

Media And Communication Arts
MCA 180
Zeke
MCA 180 Lecture Notes - Lecture 1: Strategic Management
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September 12, 2016 Key Terms and Definition of Public Relations Influencing beliefs and behaviors 1. Power: use authority for overt 2. Patronage: purchase or bribery 3. Persuas...

Media And Communication Arts
MCA 180
Zeke
Permachart - Marketing Reference Guide: Business Communication, Human Communication, Jargon

Communication Success 2 Communication Success 3 permacharts TM ...

Business Administration
BUS 343
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