MCA 180 Lecture Notes - Lecture 2: Edward Bernays, Plaintalk, Dominate
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Ancient beginning: sumeria, babylonia, persia leaders used poems to promote battles and politics b. Julius caesar reports, news and statues to promote achievements. Growth of an industry: publicity bureau a. i. Lee also wrote the declaration of principles : william wolf smith agency in 1902, the parker and lee agency in 1904, edward bernays writes first book d. i. Office of war information: vietnam, iraq 1 and 2, afghanistan. Pr in the new millennium: multicultural world a. i. Cultural population changes: demand for transparency b. i. Self-reporting information provided by an actor on its own behaviors b. ii. Other-reporting information provided by an actor on other actors" behaviors. Problem-reporting non-behavioral aspect of the problem itself actors monitor a problem and seek information on trends: corporate social responsibility c. i. Social and environmental expectations: fragmentation of the media d. i. No single mass media that will be a good vehicle e.