MGT 306 Lecture Notes - Lecture 18: Millennials

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Generation x, generation y (millenniums), & next-gens: Many future market opportunities can be identified by reviewing info already known about baby boomers & generation x & y segments of population: statistics, 2008, generation x (46 million) americans born in yrs. 1965 1976: generation y americans born in yrs. 1977 1997: generation next (next-gens) americans born after 1997. Gen x 15% of the population. Gen y 27% of the population. Next-gens 13% of the population: ~81 million americans of gen y (millenniums) are between the ages of 13-33. Relatively larger-sized bulges in postwar baby boom & Generation y will continue to translate into important trends in employment & marketing strategies for hospitality industry. Generation y has become an important force of its own, the. Next-gens will be even more interesting as it evolves. Internal audit: an eternal assessment, the searching look within. Knowing its areas of competence will enable an organization to make a key strategic decision:

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