BUS 010 Lecture Notes - Lecture 2: Moe Williams, W. M. Keck Observatory
Document Summary
The game plan should comprise of three definitive components of strategy: objectives, scope; and, advantage. Design versus emergence: conceived by top management, less a product of rational deliberation and more an outcome of negotiation, bargaining, and compromise among the many individuals and groups involved in the process. Realized strategy: the actual strategy that is implemented, is only partly related to that which was intended. Emergent strategy: the decisions that emerge from the complex processes in which individual managers interpret the intended strategy and adapt to changing external circumstances. Strategy making almost always involves a combination of centrally driven rational design and decentralized adaptation. Strategy is being continually enacted through decisions that are made by every member of the organization. Planned emergence: there is a planned strategy by this strategy is continually enacted through decisions that are made by every member of the organization. Greatest challenge of managing an organization is coordinating the actions of different organizational members.
