SOC 001 Lecture Notes - Lecture 21: Moe Williams, Sex In Advertising, Peer Pressure

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15 Jul 2020
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Sex: biological differences between males and females rooted in genetics. Gender: behavioral differences that are culturally based and socially learned. So whether we act masculine" or feminine" has less to do with biology and more with societal gender roles. Both sex and gender are fluid, dynamic, and socially constructed concepts. Transgender: think of themselves as the opposite gender society assigns to them. Definitions and displays of gender can vary dramatically. All cultures have pressures to conform to conventional gender roles. These roles are learned and relearned through social interaction (and thus be challenge) Continues into high school, college, and beyond. Male: more represented (4:1), use physical aggression. Female: more likely to display fear, politeness, romance. Fewer playable female characters in video games. Textbooks dominated by male figures (especially in history and literature) Membership in sex categories brings differential access to power and resources.

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