JRN185 Lecture 9: JRN185-Class_9
29 Apr 2020
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Document Summary
The preceding parts on the national newspaper market"s three sectors have concentrated on the qualitative profiles of each sector"s names, the markets they cater for and their performance in that aim. A detailed study of the features of the audience also helps to characterize a newspaper and marketing departments gather data on a daily basis. Both to inform the publisher about the demographic of their title and to recognize those who are worth pursuing. May lead to editorial changes, targeting those audiences with different content. Advertisers who are far more reliable targeters than editors are of great interest. The advertiser will base decisions about where to purchase advertising about the newspaper readers" preferences. The probability that they will be interested in purchasing the advertised product or service. Bmw makes no ads in the sun. Regularly surveys a representative sample of 35,000 people a year at a rate of.
