Class Notes (835,166)
United States (324,049)
COMM 118 (7)
Arin Ash (7)
Lecture

COMM 118 First Class

2 Pages
46 Views
Unlock Document

Department
Communications
Course
COMM 118
Professor
Arin Ash
Semester
Fall

Description
NOTES BEGIN: I. THE INTRODUCTION A. What is Media Effects? 1. Media effects are how the media out in the world today affects people and their daily life. B. A Basic Model 1. We will learn specific examples of ideas and how they fit with the world. 2. Media Effects measure the effects on a stimulus and a response. C. The Stimulus 1. A stimulus is an amount of something in the world. The stimulus might be a person’s opinion. 2. The stimulus is all the characteristics of a problem we are talking about. 3. The stimulus deals with the amount of social info we have. If someone had many friends on Facebook, then this person is social in their communities. If the person doesn’t like Facebook and has few friends, then this person will no be outgoing in his/her community. 4. Any form of social media will contribute to some outcome. II. EXAMPLES A. Example 1. 1. Example 1 was a test on HALO and the aggression level. 2. The stimuli that were tested were; single player combat, cooperative combat, and competitive combat. 3. The test was to see what type of stimulus had an outcome of greater aggressive. 4. The outcome showed that playing in a competitive setting had a greater aggressive outcome in the people. 5. Keep in mind that the people that were being tested were all sorts; males, females, advanced players, new players etc. B. Example 2. 1. Example 2 was tested on MADDEN and the enjoyment level. 2. The stimuli that were tested were; single player, cooperative play, and competitive play. 3. The test was to see what type of stimulus had an outcome of more enjoyment. 4. The outcome showed that playing in a competitive setting had a greater level. 5. With this test, people were not paired up with friends, just other people. The unknown people were told
More Less

Related notes for COMM 118

Log In


OR

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


OR

By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.


Submit