ENGL 419 Lecture Notes - Profanity, Email Surveillance
Document Summary
Business letters: appropriate for formal communications, convey formality, respect, authority, employ organization"s letterhead and font. Email = dna evidence: increase in use of email surveillance software, profanity, peculiar word patterns, timing/frequency. Business correspondence considerations: audience, message, tone, support documentation, call to action/timing. Email on mobile devices: 41% of email read in the us, keep it short, make sure email addresses and websites are hyperlinked, limit attachments, send text, not html emails, avoid images. Email mandatories: strong subject line, provides recipient with the gist of the email, communicates high priority status, elicits immediate action if necessary, ex: Marketing proposal - your approval needed - provides sense of urgency: greeting. Dear mr. smith - (high level official or someone you"ve never met: no emoticons, no all cap phrases, no closing, signature. Body format: paragraph 1, paragraph 2, paragraph 3. Information exchange o: make requests, promote organization products/services/image, attached you will find our agency"s report on sourcing environmentally sound packaging.
